Image may be NSFW.
Clik here to view.
Clik here to view.
Win of the Week – 111% Increase in CTR for Bike Tours
Which of the two ads below do you think performed better? Both used the same title text and URL (which is why the URL is not included in the images below). The body copy is the only difference between...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Last Win of the Week for the Year
For the very last Win of the Week for 2012, I thought I’d do something a bit different. Instead of selecting one of the bigger wins with an impressively large boost in CTR, I thought I’d pick out a...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Imperative Verbs — They’re Not Just for CTAs Anymore
Every copywriter knows what a Call-to-Action is. And most even know how to create one: combine an imperative verb with either a benefit or an indicator of urgency. “Gain instant access now!” is a nice...
View Article
More Pages to Explore .....
